Our process to survey your customers is one of the most popular things we do and tracking customer satisfaction levels from those surveys has a dramatic impact. This process is fully automated and managed by CEO Juice systems and it is almost impossible for our clients to "game" the system. Click here for our standard response when a client asks us to change a survey response.

Net Promoter Score (NPS) is the global standard for measuring customer satisfaction levels. It goes from negative 100 to positive 100. A positive 100 is the highest score possible. Like Gross Profit or Revenue it has to be quantified by time. Many of our clients can achieve a perfect score for a month but let's look at what's involved in getting a perfect score for a year or longer.

In the past, copier dealers focused on sales and left marketing to the manufacturers. Buyers now go online to do their research and respond to marketing messages and end up at the websites of the manufacturers and, subsequently, in their databases. Leaving marketing to your manufacturer is the same as sending all your prospects to them or to their locally owned competitor.